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» News » TrialPay’s Innovative Offers Platform Extends Visa’s Suite of Merchant Solutions

“This acquisition aligns with Visa’s strategy to work more closely with merchants, developing solutions that help them to grow their businesses and build stronger customer relationships”

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TrialPay’s Innovative Offers Platform Extends Visa’s Suite of Merchant Solutions

 

FOSTER CITY, Calif.--(BUSINESS WIRE)--Visa Inc. (NYSE:V), announced an agreement to acquire TrialPay, a privately held company with an offers platform that connects merchants with millions of consumers through targeted promotions. As a payments technology partner to merchants globally, Visa will integrate TrialPay into its product portfolio as a simple, cost-effective way to help merchants acquire customers, drive traffic, and increase sales by reaching Visa cardholders with targeted offers.

 

    “This acquisition aligns with Visa’s strategy to work more closely with merchants, developing solutions that help them to grow their businesses and build stronger customer relationships”

 

Visa is focused on building deeper merchant relationships, providing them with solutions that can serve their complex and varied needs. This includes products and services that can help merchants grow sales, reduce risk, streamline operations, and drive loyalty. TrialPay’s technology will strengthen Visa’s merchant offers capabilities and accelerate its ability to drive commerce opportunities through highly customized, real-time offers to cardholders. Additionally, by integrating TrialPay’s technology with existing Visa network assets, merchants will be able to receive more timely and valuable customer insights through Visa’s data and analytics capabilities.“This acquisition aligns with Visa’s strategy to work more closely with merchants, developing solutions that help them to grow their businesses and build stronger customer relationships,” said Ramon Martin, senior vice president, merchant sales and solutions, Visa Inc. “TrialPay will strengthen our loyalty and offers platform, which we expect to become a strategic and competitive differentiator that can help merchants build customer loyalty and increase sales in both the digital and physical retail environments.”

 

Visa’s current suite of merchant solutions and services focuses on helping merchants:

 

    Grow Sales and Loyalty: A full set of product offerings that enhance customer engagement and loyalty via highly-targeted marketing solutions, offers, and rewards programs. Visa’s analytics and consulting services also provide merchants with timely market insights and campaign measurement capabilitie.    Build Omni-Channel Commerce Experiences: A diverse set of tools, ranging from Visa Checkout to Visa payWave, that help merchants offer seamless, streamlined payment experiences across commerce channels including mobile, eCommerce, and brick-and-mortar.

    Reduce Risk: A suite of capabilities that help minimize risk through enhanced customer authorization, risk monitoring and fraud analytics, and with the ability to provide for a secure experience across different form factors.TrialPay has approximately 60 employees and is headquartered in Mountain View, California. The acquisition is expected to be completed in Visa's fiscal third quarter 2015, pending satisfaction of customary closing conditions including regulatory approvals. The financial terms of the acquisition are not being disclosed.

 

SOURCE: The Nilson Report

 

About DRI:

 

With more than 20 years of experience Danesh Rayaneh Iranian Company (trade name : DRI) it now in its third decade of activites in the field of informatics in Iran and hasrecords on  activites in the fields of consultancy supplying mobilizing and supporting different types of Pos machines as well as various types of Printers and Spareparts and accessories and is the exclusive distribitur of Hiti Company in Iran in the field of Card Printers.By taking benefit  from specialty and effective manpower as well as technical facilities and the ability for rapid supporting and cycle of suppliying merchandizes and consumables and fast servicing throughout Iran. Danesh Rayaneh Iranian Company is honored to offer its services with the best quality to ceratain big organizations such as bank and financial and credit institutes. Danesh Rayaneh Iranian Company holding DRI trade name is ready to be granted with agency for certain products associated to providing electronic banking technologies as different types of consumables such as ribbon / rollpaper / Pos/ and various types of banking and home printers as well as other similar products from around  the world to be consumed  in the Iranian offices .


Set Date: Sunday, March 1, 2015

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